Visa's new CMO was looking to expand the Visa brand to the mobile market - a medium that he felt was the future for Visa and advertising. He wanted Visa to be known as an innovative company and develop something that would be more then just a brand campaign, something that could live on and change people's lifestyles. 

We began by thinking about a useful tool that would provide Visa cardholders a way to discover cool content, discounts, or useful information. Something that they could have on any smartphone and could be everywhere in the world. Visa Go (or V-Go) was the incarnation of that idea. We would create our own QR code specifically for Visa known as a V-Go. Then we would partner with global brands to place these codes all over the world offering unique content and deals with these partners and allow users to create their own V-Go codes for personal use, thus spreading the message of Visa's innovation.